Rachel Michelin

California Retailers Association
Leadership Position: Advisory Council Co-Chair
Leadership Committee Group: BizFed Staff
Rachel Michelin is President of the California Retailers Association (CRA), the most significant voice representing the retail industry in California’s public policy arena, at the State Capitol, in City Halls and with regulatory bodies across the state. Michelin oversees a diverse board and membership representing retail throughout the state and nation from small brick and mortar, to franchises to national retailers and on-line merchants. Rachel has led associations for over 20 years with visionary leadership including strategic growth and engagement, increasing revenue, developing partnerships, statewide influence and public awareness. Rachel has demonstrated success through a strong bipartisan leadership network she has built with key influencers in the public and private sectors. Prior to California Retailers, Michelin lead California Women Lead as Chief Executive Officer and Executive Director since 2002. She also served as Program and Policy Director for the California Elected Women's Association for Education and Research (CEWAER), Communications Director and District Director for members of the State Assembly and has worked on local, state and national political campaigns. She also served as an appointee under the Schwarzenegger and Brown Administrations. Rachel is a Senior Fellow of the American Leadership Forum - Mountain Valley Chapter and received her bachelor's of arts from the California State University, Fullerton majoring in Communications - Journalism and minor in Political Science.