Tracy Hernandez

Founding CEO

BizFed Officer

CEO, Los Angeles County Business Federation

Tracy Hernandez is a narrative-transforming leader who has spent more than three decades convening and giving voice to diverse thinkers on myriad platforms. She is the Founding CEO of the Los Angeles County Business Federation, widely known as “BizFed.”

The nonprofit alliance of business networks is a grassroots advocacy powerhouse that advances policies, projects, and pragmatic solutions that benefit working Angelenos and the health of the economy. BizFed is unique in its successful organization and unification of more than 225 organizations representing 410,000 companies employing 5 million people throughout the greater Los Angeles region. Its first franchise sister organization, BizFed Central Valley, mobilizes another 80 united groups from Bakersfield to Fresno. 

 
Tracy and her close-knit team are proud to amplify the voices of a vast array of employers and civic leaders, large and small, representing all sectors and communities. Their work impacts decisions at all levels of government.

BizFed has grown in scope and impact since its launch in 2008. Tracy also founded and oversees BizFed Institute and BizFed Political Action Committee. The Institute is a 501(c)(3) that acts as the data center and educational arm of BizFed. The PAC identifies, trains, and elects pro-jobs candidates and is the only business political action committee focused on local elections in all 88 cities in L.A. County.

Outside of the ever-growing BizFed triad, Tracy serves as president of IMPOWER Group, Inc., a business advisory company that harnesses the power of unlikely partnerships to achieve greater impact. Tracy is well-versed in distilling a variety of bold ideas – often from unlikely partners – into cohesive storylines that spark change. 

 
She is a veteran of the newspaper industry and held chief executive positions in major markets across the nation. During her 20-year media career, Tracy published and owned award-winning newspapers and digital news platforms. She served as the first female publisher of the Los Angeles Daily News.

Tracy has given back to communities in Southern California by contributing her time and expertise to civic, educational, and charitable organizations. She has served on the boards of Meeting Each Need with Dignity (MEND), LA’s BEST Afterschool Enrichment Program, Valley Presbyterian Hospital, The American Institute of Architects, Crosstown at the University of Southern California, Project Grad, Woodbury University Business School, Valley Economic Alliance, and the Long Beach Symphony.


The awards and accolades given to Tracy over the years reflect her varied contributions throughout the region. She is a recipient of Coro's "Crystal Eagle Award" recognizing visionary civic leadership; a recipient of the Valley Economic Alliance's "Star of the Valley" Leadership Award; and an inductee into the Valley of the Stars Hall of Fame. She has been named to the Los Angeles Business Journal's "LA500" list of the region's most influential leaders and impactful executives, and honored as "Woman of the Year" by the Los Angeles Business Journal, Hispanic Chamber of Commerce, and Haven Hills Women's Shelter.
 
Tracy is a native of Twin Falls, Idaho and a graduate of the College of Southern Idaho. She comes from a family of farmers and entrepreneurs who raised her to understand the value of being a self starter. Her upbringing also instilled in her a lifelong commitment to using our earth responsibly for food, sport, and shelter while fostering creative capitalism to provide for societal needs and aspirations. Tracy is very proud of her children and married to Randal Hernandez. They share time between Los Angeles and Santa Ynez Valley.