Tracy Hernandez

Founding CEO

BizFed Officer

CEO, Los Angeles County Business Federation

Tracy Hernandez is a narrative-transforming leader who has spent more than three decades convening and giving voice to diverse thinkers. She is the Founding CEO of the Los Angeles County Business Federation, widely known as “BizFed.” The nonprofit alliance of business networks advocates for policies and projects at all levels of government that spur job creation and cultivate a healthy economy.

BizFed unites 235 organizations representing 420,000 companies employing 5 million people in Southern California. Its sister organization, BizFed Central Valley, unites another 80 groups. Tracy founded the 501(c)(3) BizFed Institute and BizFed PAC, the only business political action committee focused on local elections in all 88 cities in L.A. County. She co-chairs the New California Coalition to give civic voice to 9 million centrist voters seeking common-sense solutions.

Tracy also serves as president of IMPOWER Group, Inc. to harness unlikely partnerships for greater business impact. During her 20-year media career, she published and owned award-winning newspapers and digital news platforms. Tracy was the first female publisher of the Los Angeles Daily News.

Her current and recent board service includes Think Together, USC's Crosstown newsroom, Valley Economic Alliance, Woodbury University Business School, Meeting Each Need with Dignity, The American Institute of Architects, Valley Presbyterian Hospital, LA's BEST, Project Grad, and the Long Beach Symphony. Tracy has been recognized for effective leadership by the Los Angeles Times, Los Angeles and San Fernando Valley Business Journals, Coro Southern California, Move LA, USC Dornsife, and Haven Hills.

She is a native of Twin Falls, Idaho and a graduate of the College of Southern Idaho. She is very proud of her children and married to Randal Hernandez. They share time between Los Angeles and Santa Ynez Valley.